Whatever it is that you are selling online, there is a simple truth, you will need to get your offer in front of enough people to be able to make a single sale. Once you know your conversion rate (that is how many people you need to put the message in front of to make a single sale) it is simple enough to calculate how many people need to see your message for you to achieve the kind of sales and profits you want to make with that particular online product or service.

That’s how simple an online business can be. Forget all those complex, confusing pieces of advice flying at you from all directions on the net. Just get back to the basics. If you do not have your numbers correct, you’ll go nowhere.

A business venture starts with the setting of goals. What do you want to achieve? How much money do you want to generate? What kind of profit do you want? When you answer that question, all the rest of your business plans will fall into place.

This applies to affiliate programs and it is easy to see why so many people spend time joining them and getting frustrated when all they need to do is find a way of making this simple calculation. Most good affiliate programs will show you the number of hits you are achieving and how many you are converting into actual sales.

One of the most effective ways of going about getting your offer in front of as many people as possible, online is by posting informative, useful articles on subjects related to your offer. You then direct this captive audience to your website or where ever your offer message is. Articles (and no ads) work best online and that is simply because the World Wide Web is an information medium.

This all sounds neat and easy to do except that you will need to write quite a number of articles to start seeing the results.

But as with everything else in life, there is an easier way of doing things. A way of ensuring that your single article or two is put in front of enough people to make the impact you need to start generating sales.

Why not use a site that is already generating 1.5 billion page views each month? A site that will not have any problem with you posting personal information about what you do and how to reach you, neatly and conveniently directing some of this huge traffic to your article or offer information.

I found Brian McGregor’s e-book “The eBay Formula extremely useful in helping me understand how to use eBay to drive my traffic and profits. Of Course, there is serious money to be made from auctions or by selling something with a fixed price from eBay, but that is not the topic of this article. The point I want to make here is that you can use the About Me page to put all sorts of information, even if you are not selling anything.

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