For those of you that have been around affiliate marketing for any length of time, you know that there are many ways to promote a product. There are simple and sometimes complicated methods. You might choose to use an automated system like pay per click, pay per impression, sponsored links, and social media, or you might choose to promote a product by direct word of mouth or forum posts.
The point is, methods are not an important factor, as long as you can effectively use them. What you should really focus on, is to find out what works for your prospects.
If you can get someone to click on your link from a search engine, then you have probably already done your job. Now if you can get people to buy something from you based on the information you provide, then you are well on your way to success.
The most effective way to use affiliate marketing methods is by offering a free service or product to your prospects. Here is the problem though, and here is where the real challenge lies. Affiliate marketing programs do not have a huge impact if you have no leads.
Just because someone clicked your link from a search engine does not mean they are going to purchase a good product, or even worse, are going to become a customer. What you have to do is to identify the buyers, so that you can gain referrals from these prospects.
Now how do you do this? Well, the first thing you need to do is identify who people are that are most interested in what you are selling. Once you know this, you can then go out and find your target market.
For example, if you were selling jewelry, you would need to know what people were looking for, and how much they were willing to spend. You could spend all day and night looking into this information, but that would be a waste of time and not valuable to your business.
Instead, you will need to find some people who are already familiar with jewelry and who have some sort of credit card. You can start them up with a gift from a popular jewelry site or maybe even a free necklace. This will help get them into the mindset of buying something they like.
Once they have become interested in your gift, they will be more inclined to buy something they like, or perhaps you can offer a gift card to a store. These types of tactics can work very well.
Remember what you are selling. You cannot just advertise the free stuff. What you need to focus on is getting people to become interested in what you are selling.
You want to make sure that the leads you generate from affiliate marketing methods are for actual sales or website traffic. This will give you an opportunity to find out which method works best for you.