While the most important thing in creating a webpage is the designer, a consultant knowledgeable in SEO is even more important if you want to have it show up well in search engine rankings. An SEO consultant can mean the difference between a cool page that nobody sees, and a cool page that everyone not only visits but talk about.
A good SEO consultant will not only know the tricks of the trade but also how to use them best. An SEO consultant is as much an artist as a web designer. Whereas the web designer knows all the tricks of the trade in creating a masterpiece of the internet the SEO consultant is the promoter that makes sure people travel to see it.
When choosing an SEO consultant make sure to find one that is willing to not only work with your website designer, or you if you are doing your own website, but also understand your needs. An SEO consultant is not there to diminish your website or interfere with its look. They are there to be sure that it is designed from the ground up to utilize as efficiently as possible all of their SEO tricks. An SEO consultant will blend their techniques invisibly with your website. In fact, that is how they have to work. The best SEO consultant will not even leave a visible footprint. They must be like the wind. A divine wind to protect your website and breathe inspiration into it.
The most important factor is to make sure that your SEO consultant can work together with your website designer as to not impede their efforts. Do what you did when you chose your web designer. Tell the SEO consultant what you need. Give them a time frame on when you need their services to work. Let them know what your future goals are and find out what they can do for you.